Electric vehicles are increasingly visible on Indian roads; however, in the context of the world's third-largest automotive market, battery-operated cars have not achieved the same level of acceptance as seen in other major markets. In 2023, the market penetration of electric vehicles in India was approximately seven percent, in stark contrast to China's 37 percent for both all-electric and plug-in hybrid vehicles during the same year. This raises the question: why is 2025 being heralded as a potentially transformative year for electric vehicles in India?

The reasons are numerous. Tata Motors has captured a significant portion of the small electric vehicle segment within the Indian market. With offerings such as the Tiago EV, Punch EV, Tigor EV, Nexon EV, and Curvv EV, Tata has effectively addressed a wide range of body styles and price points. Additionally, the anticipated launch of the Harrier EV may occur in the coming months, although this has yet to be officially confirmed. What is certain, however, is the competitive landscape between the two leading automotive manufacturers in India: Maruti Suzuki and Hyundai Motor India.

Hyundai has made initial forays into the electric vehicle sector with models like the Kona and Ioniq 5, but these vehicles are priced significantly above the financial reach of the average consumer in their target market. Similarly, Maruti Suzuki has traditionally relied on high sales volumes, which are driven by a focus on affordability. Nevertheless, the automotive landscape is evolving, and adaptation is essential for success in this changing environment.

Hyundai Creta EV vs Maruti Suzuki e Vitara

An electric showdown is on the horizon. The Hyundai Creta EV and Maruti Suzuki e Vitara are set to be unveiled at the forthcoming Bharat Mobility Expo 2025 in New Delhi, commencing on January 17. While both manufacturers are poised to compete directly with one another, there is a possibility that Tata Motors may experience a decline in its market share.

The rationale behind this is that the mid-size SUV segment is among the most rapidly expanding sectors in the Indian automotive market, with both the Creta and Grand Vitara performing robustly over recent years. The introduction of their electric variants could introduce a fresh perspective while maintaining a familiar aesthetic, particularly regarding body proportions and design.

Consider the Hyundai Creta EV, for instance. The company has already showcased the model through promotional visuals and videos, confirming several essential specifications. Visually, the Creta EV preserves many of the beloved features of the traditional Creta, while incorporating a flat front with a charging port, 17-inch alloy wheels equipped with low rolling-resistance tires, and a selection of eight body colors. Inside, it is anticipated that many features will be carried over from the gasoline-powered version, with notable highlights including two battery pack options that promise a range of up to 473 kilometers. Additionally, the Creta EV can achieve a full charge in just 58 minutes using a fast DC charger, or in a commendable four hours with a wall-mounted 11 kWh charger.

Watch: Hyundai Creta EV unveiled. What does it offer? Launch timeline, range, battery, charging explained

The anticipated price of the Creta EV is projected to exceed ₹22 lakh, while the Maruti Suzuki e Vitara is likely to be offered at a comparable price level. This model presents an appealing option, featuring two battery pack choices and a reported range exceeding 500 kilometers.

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