The Maruti Suzuki WagonR has reclaimed its title as the best-selling passenger vehicle in India for the financial year 2024-25. It managed to surpass the Tata Punch, which held the top spot in sales during the calendar year 2024. In FY25, Maruti Suzuki sold 198,451 units of the WagonR, slightly down from the 200,177 units sold in FY24.

Meanwhile, the Maruti Suzuki Alto K10, known as India’s most budget-friendly car, ranked as the 15th best-selling passenger vehicle in FY25, with total sales of 102,232 units. Impressively, seven of the top 10 best-selling passenger vehicles in India for the fiscal year were from Maruti Suzuki.

Despite the strong sales of models like the WagonR, Alto K10, Swift, Dzire, and Baleno, Maruti Suzuki's compact segment saw a decline of 7.58 percent year-on-year. This segment, which includes popular hatchbacks and sedans like the Swift, Dzire, WagonR, and Alto K10, recorded total sales of 896,507 units in FY25, down from 970,109 units in FY24.

On the flip side, Maruti Suzuki's utility vehicle (UV) segment experienced significant growth. Models such as the Brezza, Grand Vitara, Fronx, and Jimny contributed to a remarkable 12.12 percent year-on-year increase. The company sold 720,186 UVs in FY25, compared to 642,296 units in the previous financial year, highlighting a shift in Indian car buyers' preferences towards SUVs.

Expanding rural market for Maruti Suzuki

In FY25, the company’s total domestic sales reached 17.61 lakh units, showing a modest year-on-year increase of 0.05 percent. Although overall growth was relatively stagnant, Maruti Suzuki highlighted a notable rise in rural sales. Banerjee mentioned that the company has expanded its presence to over 150 rural markets, leading to a 10 percent increase in rural sales and a 3.5 percent boost in rural market share.

Interestingly, the sales data for the Maruti Suzuki WagonR reveals a nearly equal split between urban and rural markets, with 51.8 percent of sales coming from urban areas and 48.2 percent from rural regions. This pattern suggests a growing alignment between urban and rural markets. Banerjee emphasized that Maruti Suzuki's approach focuses on better connecting with customers, solidifying its standing in both sectors. As the market leader, the company is committed to expanding its customer base and driving higher sales volumes by aligning more closely with customer preferences.

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