Kia launches a Scrappage Incentive Program for new car buyers trading in their old vehicles.

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Kia India just rolled out a fresh scrappage incentive program for folks looking to buy new cars. They’re offering some pretty sweet perks for anyone who decides to trade in their old ride, no matter the brand or model, for a shiny new Kia. According to Kia, this initiative is all about helping buyers get a better deal while also pushing for sustainability and reducing emissions.

Kia's Trade-In Bonus Program

This is the first time an automaker has launched a Scrappage Incentive Program like this. Kia is offering a 1.5 percent incentive or ₹20,000 (whichever is lower) off the ex-showroom price of any Kia vehicle when customers trade in or scrap their old car. To get the incentive, buyers need to provide their certificate of deposit.

The automaker will provide 1.5 per cent or <span class='webrupee'>₹</span>20,000 (whichever is less) as an incentive on the ex-showroom price of any Kia vehicle

The car manufacturer is offering a 1.5% discount or ₹20,000 (whichever is lower) off the ex-showroom price for any Kia vehicle.

Talking about the new scrappage incentive program, Hardeep Singh Brar, Senior Vice-President of Sales & Marketing at Kia India, expressed his views, saying, "At Kia, we’re all about promoting clean and sustainable mobility. This scrappage incentive program not only aligns with the government's scrappage policy but also shows our commitment to helping customers make eco-friendly choices. We’re excited to support our customers in moving to more efficient, lower-emission vehicles while also promoting the green recycling of their old cars."

Explore scrappage deals from Maruti, Tata, Mercedes-Benz, and more!

Kia isn't the only car company giving perks to folks looking to scrap their old rides. Other brands are also rolling out incentives to encourage people to switch to newer, more eco-friendly vehicles. For example, Mercedes-Benz offers a flat incentive of ₹25,000 to any new customer who shows a scrapping certificate from an approved facility. On the other hand, some automakers are providing a similar deal, giving either 1.5 percent or ₹20,000 off the ex-showroom price, whichever is less.

Nitin Gadkari, the minister for Road Transport and Highways (MoRTH), shared in August that the ministry has informed state governments to provide a road tax discount of up to 25% for non-transport vehicles and up to 15% for transport vehicles.

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