Kia seems resolute in its ambition to enhance its presence in the SUV market. The Syros is anticipated to carve out a unique niche for itself, leveraging its SUV design to resonate with Indian consumers. It is expected to offer a more upscale experience, particularly within the interior, compared to the Sonet, which is already regarded as a well-equipped vehicle. Features such as a dual-screen configuration, including a touchscreen infotainment system and a digital driver's display, ventilated front seats, a panoramic sunroof, and a 360-degree camera are likely to be included. While these premium amenities have become increasingly prevalent in mainstream vehicles, the Syros may also incorporate Advanced Driver Assistance Systems (ADAS).

Kia Syros unveil live: What’s cooking, Kia?

Kia has taken big strides since making its India debut back in 2019. It is still one of the newest car brands in the country and despite the Covid years, the Koreans have emerged as one of the leading players in the Indian passenger vehicle space. The company has its manufacturing facility in Andhra Pradesh from where it rolled out its first-ever India model – Seltos. This was followed by the launch of Carnival, Sonet and EV6 premium electric car. The Carnival was taken off shelves only to be brought back earlier this year in a single, fully-loaded version. But while Carnival and EV6 aren’t number grabbers in terms of sales, the Sonet and Seltos have both fared strong despite fierce competition in the sub-compact and mid-size SUV spaces, respectively.

Kia Syros unveil live: A very good morning from a fogged-out Thursday morning here in Delhi

The weather is chilly, accompanied by fog and significant pollution in the national capital. However, excitement is building at the Kia camp, where the company is poised to reveal its third SUV for the Indian market. The Kia Syros will make its global debut at this event, joining the Kia Sonet and Kia Seltos in the lineup. You may have seen the teaser images and read about the anticipated features, but the moment has arrived to witness the vehicle in person. Stay connected with HT Auto for comprehensive coverage from the event.

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