Bengaluru-based Ultraviolette Automotive is expanding its global presence, having announced its entry into the UK and the Benelux region, which includes Belgium, the Netherlands, and Luxembourg. The company has introduced the Ultraviolette F77 Mach 2 performance electric motorcycle, priced at an introductory on-road cost of £8,499. This introductory price will be available for pre-bookings made until June 3, 2025, after which the price will rise to £9,399.

Ultraviolette F77 launched in the UK

Ultraviolette has formed a partnership with MotoMondo, which will serve as the official importer and distributor for both the United Kingdom and the Benelux region. The company aims to utilize MotoMondo’s expertise in representing high-end motorcycle brands and its knowledge of local markets.

Commenting on this expansion, Narayan Subramaniam, CEO and Co-founder of Ultraviolette, stated, “We are excited to collaborate with MotoMondo to introduce the Ultraviolette experience to the United Kingdom and the Benelux region. This partnership marks a significant step in our global expansion as we take the Ultraviolette brand beyond India into some of the most developed and discerning motorcycle markets in the world. MotoMondo’s established track record in promoting and developing premium motorcycle brands across Europe makes them an ideal partner for Ultraviolette in these important regions. Their comprehensive market insight, coupled with a commitment to innovation and motorcycle culture, guarantees that the Ultraviolette ecosystem—from product experience to aftersales service—will be of the highest standard from the outset. This is merely the beginning, and we are very enthusiastic about the future.”

Jan Ykema, Managing Director of MotoMondo, expressed, "We are excited to introduce Ultraviolette, the leading electric motorcycle brand globally, to the United Kingdom and the Benelux region. Their innovative technology is unparalleled, and we believe this is just the start! Ultraviolette is set to transform the motorcycle industry by providing a genuine alternative to traditional combustion engines."

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