Royal Enfield, a prominent player in the mid-size motorcycle segment (250-750cc), has recently marked a significant achievement by inaugurating an exclusive apparel brand store in Gurugram. This new establishment is situated within the AIPL Joy Central Mall, located in Sector 65 of Gurugram. Notably, Royal Enfield stands out as the sole original equipment manufacturer (OEM) to successfully penetrate the riding gear and apparel market.

The store will feature an extensive selection of riding jackets, including models such as the Nirvik V2, Crossroader, and Streetwind Eco 2. Additionally, it will offer helmets and a comprehensive array of lifestyle apparel for both men and women, encompassing shirts, t-shirts, trousers, bags, and footwear.

“We are thrilled to enhance the presence of Royal Enfield Apparel with the opening of India's second exclusive Royal Enfield Apparel Store. This location will provide the community with a diverse assortment of gear, apparel, and accessories aimed at enriching the motorcycling experience, emphasizing safety, functionality, and style,” stated Yadvinder Singh Guleria, Chief Commercial Officer of Royal Enfield. He further remarked, “Staying true to our core motorcycling philosophy, this initiative transcends the concept of a mere store—it serves as a central hub for our rider community to equip themselves and embark on their journeys with assurance. Conveniently located on the ground floor, the store is designed for easy access to meet the needs of riders.”

Read Also: Ola Electric Enhances User Experience with New Service Status Feature in the App

HOW DID YOU LIKE THIS ARTICLE? CHOOSE YOUR EMOTICON!