The automotive landscape in India is undergoing significant transformation. According to the latest Deloitte 2025 Global Automotive Consumer Study, 76 percent of Indian consumers expressed a willingness to purchase vehicles directly from manufacturers, reflecting an increasing trust in online platforms and a shift away from traditional dealership networks. This trend aligns with the growing influence of OEM-led sales channels in reshaping the vehicle buying experience.

As the Indian automotive sector evolves, 62 percent of consumers prioritize product quality and safety when selecting a car. Unlike markets such as Germany and Japan, where pricing holds greater importance, Indian buyers place less emphasis on cost and focus more on performance, durability, and the overall driving experience. Advanced in-car features and seamless driving capabilities are becoming key factors in influencing brand preferences.

Moreover, Indian car buyers are becoming more receptive to technological advancements. A notable 88 percent are willing to share personal data with OEMs or third-party providers in exchange for services like anti-theft tracking, significantly higher than the 60 percent average in the United States. Furthermore, 82 percent of Indian consumers believe that the integration of artificial intelligence in vehicles will be beneficial, indicating a strong inclination towards connected and intelligent mobility solutions. Expectations for smartphone integration and reliable connectivity remain critical.

Electric vehicle evolution amid price sensitivity 

The electric vehicle (EV) sector is gaining momentum, although it faces certain challenges. While issues related to affordability and infrastructure continue to pose difficulties, consumer interest remains strong. Currently, 21 percent of Indian consumers are exploring hybrid options, while 8 percent are inclined towards battery electric vehicles (BEVs). Furthermore, a notable 36 percent are seeking fast-charging capabilities, reflecting a rise in consumer expectations within the EV landscape.

Importantly, Indian consumers exhibit a readiness to switch brands. Research indicates that 72 percent are open to changing car manufacturers, primarily motivated by the availability of advanced features and technologies. This openness to brand experimentation ranks just behind China and significantly exceeds levels observed in Western markets like the United States.

Moreover, nearly 70 percent of consumers aged 18 to 34 are open to replacing traditional car ownership with Mobility-as-a-Service (MaaS) options, such as ride-sharing or subscription services. The main factors driving this trend are urban convenience and financial practicality.

Read Also: Delhi Grants 3-Month Lifeline to EV Policy, Keeps All Vehicles in Play

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