Audi has opted to abandon its recent vehicle naming strategy in favor of a more traditional approach. The German luxury automobile manufacturer had previously established a system where even numbers were designated for electric vehicles and odd numbers for those powered by combustion engines. However, the company has now decided to revert to its former method.

Moving forward, Audi plans to have model numbers reflect the size of the vehicle rather than the type of powertrain. To distinguish between different powertrains, the manufacturer will introduce specific suffixes. For instance, TFSI will denote petrol-powered models, while TDI will indicate diesel variants. Plug-in hybrid vehicles will carry the TFSIe suffix, and electric models will be identified with the e-Tron designation.

Furthermore, the company aims to enhance clarity by maintaining the current body style designations such as Sedan, Avant, or Sportback. This change simplifies the naming framework and alleviates the confusion caused by the previous output-based nomenclature. Marco Schubert, Member of the Board of Management for Sales and Marketing at Audi AG, stated, “This decision is the result of intensive discussions and also follows the wishes of our customers as well as feedback from our international dealers."

Departure from complex numbering systems

One of the most prominent criticisms of the previous-generation Audi, specifically the TFSI and TDI models, was the use of a two-digit powertrain classification system. This system made it challenging for customers to easily associate the various powertrains with the vehicles' performance capabilities. In response, Audi intends to implement a more straightforward classification system that facilitates quick identification of a vehicle's attributes for the benefit of the customer.

The forthcoming A6 will be the inaugural model to showcase this updated approach. Initially planned to be renamed as the A7, the vehicle will now maintain the A6 designation and will be introduced alongside the electric A6 e-Tron. Additionally, Audi is developing a new RS6 Avant, although reports indicate a potential transition from a V-8 engine to a plug-in hybrid V6 configuration.

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Audi initially planned to offer a completely electric model lineup by 2033. However, evolving consumer preferences have prompted the company to adopt a more adaptable strategy. Instead of adhering to a strict timeline, Audi now recognizes that internal combustion engines will continue to play a role in its operations for the foreseeable future. 

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